Top 10 Vietnamese Influencers to Watch in 2025

 

A vibrant street scene in Vietnam with buildings on either side, some housing cafes and hotels like "IMPRESSIVE CAFE" and "IMPRESSIVE HOTEL". Motorbikes line the street, and people go about their day, including an individual wearing a traditional conical hat. This setting reflects the daily life in Vietnam, where the influence of local personalities matters. Check out the Top 10 Vietnamese Influencers to Watch in 2025 for insights into the local digital landscape and potential brand - collaboration opportunities.

Introduction: Why Vietnam’s Influencers Should Be on Your Radar in 2025

Vietnam might not yet have the global influencer scene of markets like the U.S. or China, but trust me, the Vietnamese influencer market is booming, and it’s not slowing down anytime soon. If you’re an advertiser or a brand manager looking to expand your reach into Southeast Asia, Vietnam is a goldmine, and these influencers are your ticket in.

With an increasingly tech-savvy youth population, Vietnam's social media engagement is through the roof. The rise of TikTok, Instagram, and Facebook in the country has created a vibrant influencer ecosystem that’s influencing everything from fashion trends to tech gadgets.

In this article, we’re going to walk you through the top 10 Vietnamese influencers you should be keeping an eye on in 2025. Whether you're an e-commerce brand looking for a fresh market or an influencer marketer trying to find the right fit, this guide will help you understand how to tap into this hot market with the right partnerships.

1️⃣ Nguyen Thanh Son – The Tech Guru

Overview: Nguyen Thanh Son has become one of the leading voices in Vietnam’s tech world, especially on YouTube. Known for his gadget reviews and tech unboxings, he has built a loyal following of 1.5 million subscribers in just three years.

Why You Should Care: With Vietnam’s digital landscape growing rapidly, tech influencers like Nguyen have significant clout. If your brand sells electronics or digital tools, Nguyen is the type of influencer who can drive serious conversions. Think of him as your bridge to tech-savvy Vietnamese consumers.

Pro Tip: Partnering with tech influencers in Vietnam can not only boost awareness but also give you credibility in a market where consumers are becoming increasingly discerning about their purchases.

2️⃣ Hoa Minzy – The Pop Sensation

Overview: Hoa Minzy is one of Vietnam’s most beloved pop stars, and she’s using her platform of 10 million followers to influence everything from beauty to fashion trends.

Why You Should Care: When it comes to Vietnamese celebrity influencers, Hoa Minzy is a big deal. Her massive following and mainstream appeal make her the perfect partner for brands targeting young, trendy consumers. Whether you're in beauty, fashion, or lifestyle, this pop icon could help push your brand to the next level.

Pro Tip: Brands targeting a youthful audience in Vietnam should consider working with influencers who already have mainstream recognition. Hoa Minzy’s reach is broad and deep—perfect for a variety of campaign types.

3️⃣ Tien Dung – Vietnam’s Fitness King

Overview: If you’re in the fitness or wellness industry, Tien Dung is a must-follow. With his workout routines, healthy lifestyle content, and motivational posts, he’s built an army of followers who trust his health advice.

Why You Should Care: Vietnam is experiencing a surge in health consciousness, and Tien Dung’s credibility in the fitness space makes him a powerful influencer for health-related products. His approach to fitness resonates with young professionals looking for ways to stay healthy amidst a fast-paced lifestyle.

Pro Tip: For marketers in health and wellness, partnering with fitness influencers like Tien Dung is a strategic move. His influence can give your brand the edge in a competitive market.

4️⃣ Thanh Vinh – Fashionista of the Future

Overview: Thanh Vinh has turned his passion for fashion into an online empire. With a keen sense of style and a unique ability to blend Western and Vietnamese trends, he’s quickly becoming one of the top fashion influencers in the region.

Why You Should Care: Fashion is big in Vietnam, and Thanh Vinh’s audience trusts him to recommend the latest looks and brands. For apparel and accessory brands, his influence can help you tap into the trend-setting millennial and Gen Z markets.

Pro Tip: Consider working with influencers like Thanh who represent a blend of Western and local style, offering an authentic yet global appeal to consumers who are looking for the next big trend.

5️⃣ Linh Chi – Beauty and Lifestyle Queen

Overview: Linh Chi is one of the top beauty and lifestyle influencers in Vietnam, with a knack for skincare routines, beauty tips, and lifestyle advice. With over 6 million followers on Instagram, her influence is undeniable.

Why You Should Care: Vietnam’s beauty market is one of the fastest-growing in Southeast Asia, and Linh Chi is at the heart of it. If your brand is in the beauty or personal care industry, she’s an influencer you can’t ignore.

Pro Tip: For beauty brands, it's crucial to understand the local preferences for skincare and cosmetics. Linh Chi can help you localize your messaging while reaching the right audience.

6️⃣ Minh Tu – The Foodie Blogger

Overview: Minh Tu is a well-known food blogger who shares his culinary adventures across Vietnam. From street food to fine dining, his reviews are trusted by thousands of food enthusiasts.

Why You Should Care: If your brand is in the food and beverage industry, especially restaurants, cooking tools, or food delivery services, Minh Tu is your guy. His followers rely on his recommendations for the best eats, making him a key influencer for any food-related brand.

Pro Tip: Partnering with food influencers can bring a whole new level of authenticity to your brand, especially in a market where word-of-mouth and trusted reviews play a huge role in consumer decision-making.

7️⃣ Kieu Minh Tu – The Travel Vlogger

Overview: Kieu Minh Tu is a travel influencer who documents his adventures across Vietnam and beyond. His stunning photography and engaging travel stories have earned him a loyal following of travel enthusiasts.

Why You Should Care: As travel and tourism continue to bounce back in the post-pandemic era, partnering with influencers like Kieu Minh Tu can help elevate your brand’s presence in the travel sector. Whether you’re promoting destinations, travel gear, or services, he’s a solid choice.

Pro Tip: For brands in travel, tourism, or even local experiences, influencer partnerships with high engagement rates can significantly boost visibility in new markets.

8️⃣ Thao Vy – The DIY Expert

Overview: Thao Vy’s unique blend of DIY crafts, home projects, and lifestyle tips has made her a standout influencer in the home décor and DIY space. With over 4 million followers, her tutorials and product reviews are gaining momentum.

Why You Should Care: As home décor and DIY projects continue to trend globally, Thao Vy’s influence is only set to grow. She’s an excellent choice for home improvement brands, decor companies, or DIY product lines looking to make their mark in Vietnam.

Pro Tip: Influencers in niche markets like DIY often have very dedicated audiences. These types of collaborations can yield higher engagement rates and more authentic recommendations.

9️⃣ Phu Quoc Vin – Adventure and Extreme Sports Enthusiast

Overview: Phu Quoc Vin is the go-to influencer for all things adventure and extreme sports in Vietnam. From scuba diving to mountain climbing, his adrenaline-fueled content attracts thrill-seekers everywhere.

Why You Should Care: If your brand is associated with sports, outdoor activities, or travel gear, Phu Quoc Vin has the perfect audience for you. His followers are all about high-energy adventures, making him an ideal partner for adventure-focused campaigns.

Pro Tip: When marketing in niche areas like extreme sports, choosing the right influencer with a dedicated, passionate following can make a huge difference in campaign effectiveness.

10️⃣ Linh Nguyen – The Eco-Warrior

Overview: Linh Nguyen is an eco-conscious influencer who promotes sustainable living, eco-friendly products, and green initiatives in Vietnam. With a growing following, she’s helping change the way consumers view sustainability in fashion, food, and beyond.

Why You Should Care: Sustainability is a hot topic worldwide, and Vietnam is no exception. Brands that focus on eco-friendly, sustainable products should consider working with influencers like Linh, who can help connect your brand with a conscious consumer base.

Pro Tip: Sustainability marketing is powerful in markets like Vietnam, where younger generations are becoming more aware of their environmental impact. Partnering with eco-conscious influencers can elevate your brand’s image and attract loyal, ethically-minded consumers.

Conclusion: Time to Jump In

If you’re a brand looking to expand your reach into Vietnam, these top influencers are your best bet for driving engagement and creating buzz. From beauty and fashion to fitness and tech, each of these influencers brings something unique to the table. Don’t sleep on Vietnam; its influencer scene is only going to get bigger, and 2025 is the perfect time to jump in.

With a little strategy and the right partnerships, your brand could be the next big thing in Southeast Asia. Happy marketing!

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