The Top 10 Highest - Earning Chinese Influencers in 2024

 

Hey, folks in the States! We all know how huge the influencer economy is here. From TikTok stars to Instagram moguls, influencers are raking in the dough. But hold on to your seats because across the ocean in China, the influencer game is on fire too, and it's taking things to a whole new level! Today, we're diving into the world of the top 10 highest - earning Chinese influencers in 2024. We'll check out what makes them tick and how they're making bank in a market of over a billion people. This isn't just about learning about the Chinese influencer scene; it might just spark some new money - making ideas for you too!

1. Austin Li: The King of Beauty Live - Streaming, a "Money - Printing Machine" in the Industry

In China, Austin Li is synonymous with "live - streaming king of sales". He started out as a beauty advisor at a cosmetics counter. But with his amazing eloquence and in - depth knowledge of beauty products, he jumped into the live - streaming e - commerce track. His live - streaming room is like a gigantic beauty supermarket, stocked with everything from lipsticks to facial creams. And his catchphrase, "OMG, buy it!" has made countless Chinese girls reach for their wallets without hesitation.

In 2024, his commission income from live - streaming sales alone reached hundreds of millions of yuan. In terms of cooperation models, he has deep partnerships with numerous international luxury brands like Estée Lauder and Lancôme, which are also favorites among American girls, as well as local Chinese beauty brands like Perfect Diary. For payment methods, Chinese consumers commonly use WeChat Pay and Alipay, which are super convenient.

Personal insight: Austin Li's success lies in his deep immersion in the beauty field and his precise grasp of fans' needs. Every product he recommends seems tailor - made for his followers.

2. Li Ziqi: The Fairy Who Sells Rural Life to the World

Li Ziqi has gone viral globally and has a huge fan base on YouTube in the US. Her videos are like beautiful ink - wash paintings of Chinese rural life. From growing grains to cooking delicious food, from raising silkworms to making traditional Chinese clothing, every detail showcases the charm of Chinese traditional culture.

Her income sources are not just limited to advertising. She also has her own brand products, such as river snail rice noodles and nuts, which are selling like hotcakes both at home and abroad. In terms of cooperation, she collaborates with some well - known international food companies to jointly develop Chinese - characteristic food products. Unique analysis: Li Ziqi's success is a success of cultural export. She has transmitted the concept of a slow Chinese life to the whole world, which is something many influencers can learn from.

3. Liu Genghong: The "Leader" of National Fitness

In 2024, Liu Genghong's fitness live - streaming is still booming. He and his wife, Vivi, lead people in doing aerobics in live - streaming sessions. His catchy slogans and easy - to - learn moves have made countless Chinese people work out at home. His income mainly comes from live - streaming sales, brand partnerships, and online courses.

Many American fitness brands are eager to cooperate with him to promote their products in China. His live - streaming usually takes place on the Douyin platform. Chinese netizens interact in the live - streaming room and then purchase the fitness equipment and sportswear he recommends through e - commerce platforms. Common misunderstanding: Some people think that as long as they can do fitness, they can be as successful as Liu Genghong. In fact, his success is inseparable from the planning of his team and his keen insight into the market.

4. Zhang Tongxue: The Recorder of Rural Life

Zhang Tongxue's videos are extremely down - to - earth. He records the daily life in rural Northeast China, from getting up in the morning to doing farm work and having dinner parties with friends. The seemingly ordinary life is full of the flavor of real life under his lens. His popularity has drawn a lot of attention to the changes in rural China.

His income mainly comes from advertising cooperation and live - streaming sales. Many agricultural brands approach him to promote agricultural products. His videos are very popular on the Kuaishou platform. Chinese netizens love this kind of real and simple content. His cooperation model is quite simple. He just shows how the brand products are used in rural life, and it works quite well.

5. Crazy Yang Brothers: The "New Stars" in the Comedy and Sales Field

The Crazy Yang Brothers became famous for their hilarious short videos. The wacky and comical style of the younger brother and the older brother has attracted countless fans in China. Their videos often feature family life as the background, with all kinds of absurd plots that make people laugh out loud.

Later, they also stepped into live - streaming sales. With their huge popularity, their sales performance is quite impressive. When cooperating with brands, they integrate the products into their funny plots, making the audience place orders while laughing. Their live - streaming mainly takes place on Douyin, and the brands they cooperate with cover various fields such as digital products and daily necessities.

6. Dong Yuhui: The "Ceiling" of Knowledge - based Sales

Dong Yuhui was originally an English teacher. Later, he became popular in the live - streaming room of Dongfang Zhenxuan with his bilingual live - streaming and knowledge - sharing. When he sells products, he doesn't just simply introduce them. Instead, he shares a lot of knowledge about history, culture, and philosophy, allowing the audience to learn while shopping.

His income comes not only from sales commissions but also from brand endorsement fees. Many American education brands are very interested in him and hope to cooperate with him to promote online education products. His live - streaming is on the Douyin platform, and his unique way of selling has attracted a large number of highly educated people.

7. Ding Zhen: The "Litang Boy" Who Became Famous with His Innocent Smile

Ding Zhen became an internet sensation with his innocent smile, and his hometown, Litang in Sichuan, has also become a popular tourist destination. His income mainly comes from cultural and tourism promotion and brand endorsements.

Many Chinese tourism companies and outdoor brands cooperate with him to promote tourism routes and outdoor products. He has a great influence on social media. Although he is not very experienced in live - streaming sales, his image has become a business card for Litang's tourism.

8. Grace Chow: The "Queen of Sales" in the Fashion Circle

Grace Chow is very popular in the fashion circle. She has her own clothing brand and often shares her outfits and fashionable lifestyle on social media. Her income mainly comes from brand sales and advertising cooperation.

She has cooperated with many international fashion brands. Some American fast - fashion brands also approach her for promotion. She is very active on social platforms such as Weibo and Xiaohongshu, and the outfit tutorials and fashion tips she shares have attracted a large number of fans.

9. Luo Xiang: The "Influencer Professor" in the Legal Field

Luo Xiang is a professor at China University of Political Science and Law. His online videos explaining legal knowledge are extremely popular. He explains complex legal knowledge in a humorous and easy - to - understand way.

His income mainly comes from the sales of online courses and lectures. Many legal training institutions and online education platforms cooperate with him to launch legal courses. His videos are very popular on platforms like Bilibili, attracting many young people to learn legal knowledge.

10. Bai Jingting: The "Sales Whiz" Among Actors and Influencers

Bai Jingting is an actor, but he also has a high popularity on social media. He often shares his life and outfits. His income mainly comes from brand endorsements and advertisements.

Many fashion brands and sports brands cooperate with him. American brands like Nike have also collaborated with him. He is very active on Weibo and Douyin, and his fans will buy related products because of his recommendations.

Well, there you have it, the top 10 highest - earning Chinese influencers in 2024. Whether you're thinking about becoming an influencer yourself or you're a brand looking to partner with one, there's a ton to learn from these guys. In this age where traffic is king, as long as you have a unique selling point and the right operation methods, you can grab a slice of the influencer economy pie. So, what are you waiting for? Get out there and start chasing your dreams!